CHANEL becomes the major partner in the 29th International Festival of Fashion and Photography, to be held in Hyères, from the 25th to 28th of April 2014, and is the principal sponsor of the permanent exhibition of Charles and Marie-Laure de Noailles, une vie de mécènes, at the Villa Noailles.
As part of this collaboration, CHANEL will provide support for the festival’s fashion activities as the official partner of the makeup cabin for the festival’s fashion shows. In addition to this, the prize-winner of the Grand Prix of the Jury Première Vision will have the opportunity to undertake a project with CHANEL's Métiers d'art united under Paraffection that will finance the development of 5 silhouettes in their ateliers with the value of 15.000 euros.
On top of this, CHANEL will support the Photography Grand Prix of the Jury, where the prize-winner will receive a donation of 15.000 euros.
The CHANEL partnership with the Hyères Festival, a festival that encourages and champions young creators within the fields of fashion and photography, is part of an on-going process as creation is the very heart and soul of CHANEL. An autodidact and visionary, Mademoiselle Chanel created a particular style over a hundred years ago. This style became a brand and a name of renown appreciated the world over. All the products bearing its name from Ready-to-Wear and Haute Couture, to accessories, fragrances and beauty, Watchmaking and High Jewellery, together constitute a totality where all the brand values are found: luxury, creativity, innovation, audacity, modernity, femininity, highest quality and best know-how. Most notably are those of the Métiers d'art at Paraffection: the embroiderers Lesage and Montex, the feathers and flowers maker Lemarié, the master pleater Lognon and the subcontractor atelier grand flou Paloma, all supply the top names in Haute Couture and the luxury industry.
A brand constantly on the move, each CHANEL collection along with the staging and decor is conceived by Karl Lagerfeld to create an event which spans all continents. The photographic and cultural exhibitions showcasing brand icons and the historical and creative dimensions of the House are significant milestones.
"I want to be part of what happens," Mademoiselle Chanel took great pleasure in saying. Through this collaboration with the International Festival of Fashion and Photography in Hyères, CHANEL demonstrates its wish for openness towards different creative worlds, and once again reaffirms its commitment to creativity and the avant-garde.
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