The Backpack
For the CHANEL 2014
Spring-Summer Ready-to-Wear collection, Karl Lagerfeld transformed clothes and
accessories into backboards for creativity. He seized upon the backpack and
through a humorous jostling of codes turned it into an arty and luxury
accessory. With creativity, audacity, high quality, attention paid to every
detail and expertise, the CHANEL backpack reflects the House values and
expectations. Available in two sizes (as well as a third tote-shaped version)
and three colours, the CHANEL backpack is available in the CHANEL boutiques,
and also for a limited time at colette, from February 24th to
March 8th 2014.
Playing with
conventions Karl Lagerfeld has personalised the backpack and given it an
authentic and worn appearance: graffiti, tags, splashes of paint and colours,
added details like scoubidous, snap hooks and luggage tags… “There’s a
certain lightness and a certain kind of humour in all this,” he declared.
But the creation of the
bag goes way beyond simple customisation. Made in a thick linen canvas, the
backpack is produced in adherence with House traditions and requires several
hours to complete. Every motif was specially conceived and reproduced thanks to
a specific printing procedure which allows for a wide variety of shades and
several colour effects.
The iconic codes such as
the quilting of the backpack, the metal initials, the double C pendant and the
painted logo are reminders of where it’s come from. The luggage tag has an aged
finish; the hand-woven handle and zipper tag are crafted from beautiful
leather. Finally a hand-woven scoubidou is attached to a metal snap hook, just
like the good luck charms of teenagers, adding further originality to the bag.
So many details imbue
it with a fresh, laid-back and yet chic appearance. And which celebrate with
humour and verve a creative, optimistic and joyous youthfulness, in the spirit
of the CHANEL 2014 Spring-Summer Ready-to-Wear collection.
A veritable reflection of
Karl Lagerfeld’s endlessly renewed creativity, the CHANEL 2014 Spring-Summer
backpack symbolises the instantly recognisable quintessence of CHANEL: the
union of luxury and fashion.
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