Michael Kors is pleased to announce
the launch of a new digital media campaign, "What's In Your Kors,"
directly inspired by the brand's fans and their love for fashion, function, and
sharing all things Michael Kors.
The initiative will consist of a
regularly updated series of images of Michael Kors handbags filled with items
specially selected for holidays and events like July 4th in the US and the
Milan Fashion Week in Italy. The multi-platform campaign, which will combine
the visual impact of Instagram and DestinationKors.com with the conversational
power of Twitter, will highlight items that can be purchased in store and on
MichaelKors.com. Equally important, designer Michael Kors will be able to offer
style tips and practical advice about these special occasions to fans, adding
his voice and expertise to the popular global discussion about
#WhatsinYourKors.
What's in Your Kors is being launched
in collaboration with PurseBlog.com, the premier online fashion magazine and
social network dedicated to designer handbags. Partnering with PurseBlog.com
ensures access to a wide and enthusiastic audience for the content while adding
yet another level of advice and expertise to the conversation. The first
feature will go live on Tuesday, June 18th.
Show us #WhatsinYourKors
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