Considerado como uno de los creativos más destacados del sector lujo,Stuart Vevers cambia Loewe por la firma neoyorkina Coach como nuevo director creativo.
"El nombramiento de Stuart Vevers marca un importante hito en la historia de Coach, que se encuentra en plena expansión," explica Lew Frankfort, CEO de Coach. "Estamos muy contentos de que Stuart Veversvaya a liderar nuestro equipo creativo imprimiendo su inigualable sello y estilo personal en Coach. Su profunda y extensa experiencia nos proporcionará un gran valor tanto empresarial como de diseño".
Reportando directamente al Presidente y Director Ejecutivo de Coach:Victor Luis, Stuart Vevers será responsable de liderar todos los aspectos creativos de la firma, incluyendo tanto la línea femenina como la masculina, las imágenes de marca y el diseño de tiendas.
Se une a Coach desde la firma Loewe, donde ha desempeñado la labor de director creativo desde 2008. Antes de Loewe, también ocupó el mismo cargo en Mulberry desde 2005 a 2008. Vevers empezó su carrera en Calvin Klein, y su gran experiencia en el sector del lujo lo ha posicionado como uno de los creativos más destacados, resultado de sus exitosas colaboraciones con marcas como Bottega Veneta, Givenchyy Louis Vuitton.
Victor Luis añade: "Stuart está considerado como uno de los diseñadores de accesorios más importantes del mundo. Su pasión, su habilidad de liderazgo y su amplia experiencia del sector lujo centrada en la marroquinería lo califican para liderar el próximo capítulo de Coach. Estoy seguro de que su talento creativo le permitirá incidir sobre la rica historia deCoach para crear productos innovadores y una gran imagen de marca, elevando la experiencia del cliente y creando una completa expresión de marca".
"Coach es una marca excepcional y una compañía que admiro por su rico patrimonio", ha confesado Vevers. "Estoy muy emocionado de liderar esta etapa de transformación de la firma".
Stuart Vevers sucede a Reed Krakoff, quien ha decidido no seguir al frente de la firma neoyorquina para centrarse exclusivamente en su propia marca de accesorios.
ENGLISH
COACH APPOINTS STUART
VEVERS EXECUTIVE CREATIVE DIRECTOR
New York,
June 24, 2013 – Coach, Inc. (NYSE: COH, SEHK: 6388), a leading marketer of
modern classic American accessories, today announced the appointment of Stuart
Vevers as Executive Creative Director.
“The
appointment of Stuart Vevers marks an important milestone in our brand
transformation, currently underway,” said Lew
Frankfort, Chairman and Chief Executive Officer of Coach, Inc. “We are extremely pleased
that he will be leading our strong creative team already in place, bringing his
unique aesthetic and personal style to Coach.
His depth and breadth of experience will be an invaluable asset
to the business in general - and the design team in particular - as we continue
to evolve the brand.”
Reporting
directly to Coach’s President and Chief Commercial Officer, Victor Luis, Mr.
Vevers will be responsible for leading all creative aspects of the Coach brand,
including women’s and men’s design, brand imagery, and store environments.
Mr. Vevers joins Coach from Loewe where he held the role
of Creative Director since 2008. Prior
to Loewe, he served as Creative Director of Mulberry from 2005 to 2008. He started his career at Calvin Klein, and his
extensive luxury experience and recognition as one of the most prominent
creative leaders in his field has resulted from his successful contributions in
critical roles with Bottega Veneta, Givenchy, and Louis Vuitton. In 2006, Mr. Vevers won the British Fashion
Council’s Accessory Designer of the Year award.
Victor
Luis added, “Stuart is recognized as one of the
world’s leading accessories designers. His
passion, leadership skills, and broad luxury brand experience, focused on
leathergoods, uniquely qualify him to lead the next chapter of Coach. I am confident that his creative expertise -
grounded in accessories - will enable him to draw upon Coach’s rich history to
create innovative product and brand imagery, elevating the customer experience
and creating a fuller expression of the brand.”
“Coach
is an exceptional brand and company that I’ve long admired for its rich
heritage,” said Mr. Vevers. “I am
excited to drive Coach’s next stage of transformation.”
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