Monday, May 22, 2017

Jaeger-LeCoultre's Atelier Reverso: 3 new dials for men

By personalising the reverse of this iconic model and choosing one or several interchangeable straps, every
man has a number of options for creating the watch of his dreams.

In 2017 Jaeger-LeCoultre introduces three new men’s dials in the Atelier Reverso, so devotees of this reversible classic will love it all the more.

From left to right:

Atelier Reverso Military Marble dial
Atelier Reverso Electric Blue dial
Atelier Reverso Tiger’s Eye dial


A new masculine colour makes an appearance: an electric blue of refined tones.
Two new stone dials are also unveiled: a military-influenced dial in green marble, and a dial in tiger's eye – a gemstone that gleams
with an especially pleasing amber warmth.

Altogether, an array of vibrant colours intended to embellish a new men’s model in the Reverso Classic collection,
the Reverso Classic Large Duo Small Second.

Since 2016 the Grande Maison has sought new ways of sharing its watchmaking culture by offering every lover of Fine Watchmaking
the chance to join in the adventure of their Reverso.


The Atelier Reverso is available in Jaeger-LeCoultre’s Boutiques or in the intimacy of one’s home through the IPhone or IPad applications.

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