“WHERE IS LE BARON?” AT NIGHT
&
“LE BARON DOES DAYTIME”
ART BASEL MIAMI BEACH
DECEMBER 3–8, 2013
WHERE IS LE BARON?
Following the fun we had last year with the “Where is Le Baron?” concept, we continue the nomadic experience and pop up this year in a new and unexpected venue each night during Art Basel Miami Beach.
The address will remain secret until 6PM of each evening, with a release via the “Where is Le Baron?” app and the “Where is Le Baron?” website, Twitter and Facebook.
LE BARON DOES DAYTIME
This year for the first time “ Le Baron Does Daytime”, a daily event hosted by Dani Morla, Chi Chi Menendez and friends poolside at Mondrian South Beach.
Rendez –vous every afternoon from Wednesday, December 4 through to Sunday, December 8 from 2PM–6PM with Le Baron resident DJ’s as well as surprise performances, artists and special guest DJ’s.
We have invited Vanity Projects NYC, a high-end nail art atelier to join us poolside this year so our friends can enjoy art history-inspired manicures, featuring works by de Chirico, Magritte, Dali, Warhol, and Picasso, among others.
AFTERNOONS POOLSIDE AT MONDRIAN SCHEDULE:
Wednesday 4th- Le Baron & Colette
Luxury Paris based concept store Colette celebrates the opening of their Drive Thru pop up store in Miami with Le Baron.http://www.colette.fr.
Thursday 5th- Le Baron & Friends With You
Los Angeles based artists “Friends with You” create a site-specific installation Poolside at the Mondrian.
http://friendswithyou.com
Friday 6th- Le Baron & Vanity Projects
Vanity projects offers guests an exclusive “Piet Mondrian” inspired manicure to celebrate the collaboration with Mondrian hotel.
http://www.vanityprojectsnyc.com
Saturday 7th- Le Baron celebrates Linda Farrow’s 10-year anniversary
Luxury sunglass brand Linda Farrow celebrates their 10 year anniversary with Le Baron pool side at the Mondrian. Expect balloons, fun and surprise guests.
http://us.lindafarrow.com
Sunday 8th- Le Baron Lazy Sunday BBQ
The 4th annual Closing BBQ hosted by Le Baron, Sebastian Puga, & Friends
WHERE IS LE BARON APP
To download the “Where is Le Baron?” app and stay up to date on all the Le Baron Family’s adventures, please visit:
whereislebaron.com
The app and website will be online and available for download beginning Monday, December 2.
FOLLOW US
Facebook: facebook.com/whereislebaron
Twitter: @lebaronfamily / #whereislebaron / @laclique_paris
Tumblr: http://lebaronparis.tumblr.com
Instagram: lebaronparis
Media Inquiries and to RSVP:
Amani Olu
Olu PR
+1 (646) 330–1039
lebaron@olupr.com
olupr.comGeneral Inquiries and Reservations:
miami@laclique.fr
“Where is Le Baron?” is sponsored by ABSOLUT®
ENJOY WITH ABSOLUT RESPONSIBILITY®.
ABSOLUT® VODKA. PRODUCT OF SWEDEN. 40% ALC./VOL. DISTILLED FROM GRAIN. ©2013 IMPORTED BY ABSOLUT SPIRITS CO., NEW YORK, NY.
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